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POPLIVE @ ESNScience: Superstar Economy

POPLIVE will be present at the annual conference and showcase festival Eurosonic Noorderslag. As part of the ESNScience track, Erik Hitters and Martijn Mulder will present their research on the Dutch live industry as a superstar economy. They will present analyses based on data on gigs and artist fees in the Netherlands and discuss the outcomes with industry panelists. The panel will take place Friday 20 January 1.30pm @ Oosterpoort Back 9.

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Pop music as a superstar economy – IMBRD conference

To see a Bruce Springsteen concert in the Netherlands in 2023, the cheapest tickets cost €115. Nevertheless, when the ticket sell started there were more than 200,000 people queuing online. At the same time, however, many small and midsize venues are struggling to get their tickets sold in the post-Covid era. In their contribution to the 13th International Music Business Research Days in Vienna, POPLIVE researchers Erik Hitters and Martijn Mulder presented their study on the phenomenon described here: the superstar economy.

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Staging Popular Music: Researching Sustainable Live Music Ecologies for Artists, Music Venues and Cities

POPLIVE is a large-scale research project on live music at the Erasmus University and the Rotterdam University of Applied Sciences, in collaboration with the VNPF and MOJO Concerts. The project is funded by the NWO as part of the Topsector Creative Industries.

The project is focused on how local live music ecologies can contribute to value creation in the careers of pop musicians, the position of music venues and festivals, and the local (urban) society in general. What is the role of live music ecologies in skill and talent development of young artists? What is a healthy balance between structural and temporary live music infrastructure? What is the value of live music ecologies for cities? In the project a mixed approach is used of both extensive quantitative, and intensive qualitative information.

On this website you can learn more about the POPLIVE project, the latest news, the team, partners and publications. Furthermore, we are more than interested to hear your opinion. So if you have any ideas, suggestions, comments or questions about the POPLIVE project, do not hesitate to contact us!


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Research Team