News

In a recently published article in Creative Industries Journal, POPLIVE researchers Martijn Mulder, Erik Hitters & Paul Rutten analyse the effects of festivalization on the strategic action field (SAF) of the Dutch live music ecology. This study approaches the concept of festivalization from inside the strategic action field (SAF) of live music and place it within the context of the rapidly changing music industries. The outcomes emphasize the significant multiple value creation produced by festivals, the strategic advantages of festivals in relation to traditional music venues and the potential co-evolution within the live music action field.

The article can be found here.