After two years without live music in the Netherlands, most COVID restrictions were lifted in spring 2022 and live concerts returned with a record number of concerts planned during the year. However, as live music is audience-centered, it is important to consider how the pandemic has affected demand for the live music industry. Commissioned by POPLIVE, Master student Kevin Belzer gained insights into how the pandemic has affected visitor motivations of popular live music attendees by answering the question: What is the effect of the COVID pandemic on the visitor motivations of pop concert attendees?
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